Lionheart
Concept - Maintaining joy with A-Call accident assistance.
This BMW A-Call TVC is the first creative asset produced by BMW China used globally by BMW AG in 116 markets. (Source, BMW)
Concept - Maintaining joy with A-Call accident assistance.
This BMW A-Call TVC is the first creative asset produced by BMW China used globally by BMW AG in 116 markets. (Source, BMW)
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Consultant services for Interone advertising agency, Beijing.
Client - BMW, China
Creative Director - James Pearson
Concept Team - James Pearson, Chris Catchpole
Art Director - James Pearson
Production - Maya Impression