Lionheart
Concept - Storytelling in rhyme with Sky Arts.
Through the messaging of, 'The Gift That Keeps on Living' - giving people more time with their loved ones, we educated Sky viewers on how the British Heart Foundation saves lives, told through real stories and events in a unique and emotive style of storytelling - only seen and heard on Sky Arts. As Sky is a media owner, all creative concepts proposed for its clients need to include some level of Sky's IP. Be it talent, programming, or channels linked to or owned by Sky.
Concept - Storytelling in rhyme with Sky Arts.
Through the messaging of, 'The Gift That Keeps on Living' - giving people more time with their loved ones, we educated Sky viewers on how the British Heart Foundation saves lives, told through real stories and events in a unique and emotive style of storytelling - only seen and heard on Sky Arts. As Sky is a media owner, all creative concepts proposed for its clients need to include some level of Sky's IP. Be it talent, programming, or channels linked to or owned by Sky.
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Consultant services for Sky Media, London.
Client - The British Heart Foundation, UK
Creative Lead - James Pearson
Concept - James Pearson